Audience Data Solutions
Identify the Right Audience for Marketing Campaigns
The Audience Solutions Group data stack combines thousands of data points across billions of records (aggregated public, survey, behavioral, transactional and proprietary data updated weekly to monthly) to help you identify the audience segments that create target audiences. Use our data management platform (DMP) to optimize marketing campaigns and maintain audience advantage.
Valpak Household Database
Behavioral
- Auto Shopper
- Auto Service and Parts Shopper
- Auto Aftermarket Retail Shopper
- Auto Aftermarket Service Shopper
- Credit Card Ownership/Type (i.e., Standard, Premium, Gold/Platinum; Bank, Retail, Travel)
- Credit Ranges
- Furniture Shopper
- Mail Responder
- New Credit Card
- Donor type (General, Animal, Children, Environment, Health, Mail, Political, Veterans) or Propensity
- Type of Purchases Made (i.e., Home Improvement, Mail Order)
- Type of Purchases Made via Mail
- Investment Ownership/Type (i.e., General, Mutual Funds, Stocks & Bonds)
- Owns Warehouse Membership
Demographics (Household)
- # People in Household (Adults, Children)
- Children (Gender/Age Breakouts)
- Grandchildren (<12 Years Old)
- Type of People in House (Rank, Working Woman, Young Adult, Veteran, Elderly Parent)
- Age Range
- Household Income
- Median Household Income
- Net Worth
- Wealth Rating
- New Credit Range
- # of Credit Lines
- Home Ownership
- Dwelling Type
- Structure Year
- Home Value (Median or Current)
- Home Price
- Length of Residence (or Date Purchased)
- Residential Properties Owned
- Mortgage (Type, Date, Amount)
- Refinancing (Deed Date, Amount, Rate Type, Loan Type)
- Loan to Value %
- 2nd Mortgage (Type/Date/Interest Rate)
- Air Conditioning Type
- Heating Source
- Phone Exists
Demographics (Individual)
- Age / Birth Date
- Education
- Family Position (i.e., Husband, Child)
- Gender
- Hispanic Country of Origin
- Language Spoken
- Marital Status
- Occupation
- Online Membership
- Race/Ethnicity
- Religion
Dwelling
- Property Type
- Ownership Type (Owner, Renter, New, Corp.)
- Year Built
- Mobile Home
- Time Share
- Land Use
- Ownership Rights
Indicators
- Disabled
- Homestead
- Religious
- School/College
- Veteran
- Widow
Interests
- Cars
- Children Interests
- Collector
- Consumer Electronics
- Current Affairs / Political
- Entertainment (i.e., Music, Casino, Gambling, Cultural, Movies)
- Family
- Food & Wine
- Hobbies (i.e., Gardening, Cooking, Arts & Crafts)
- Opportunity Seekers
- Owns Satellite TV Dish
- Pets
- Reading (By Type)
- Sports (By Type) (i.e., Aerobics, Camping/Hiking, Fitness, Fishing, Football)
- Travel (Business, Personal, Vacation, Cruise, International)
- Science / Space
- Sports Betting
- Sweepstakes
Life Events
- Child Near High School Graduation
- College Graduate
- New Parent
- New Teen Driver (Available by Gender)
- Newlywed
- Recent Divorce
Lifestyle (Household)
- Truck/Pickup Owner
- Motorcycle Owner
- RV Owner
- Owns a Pool
- Owns a Cat or Dog
Lifestyle (Individual)
- Career Minded
- Do It Yourselfer
- Diet Weight loss
- Great Outdoors
- Health Living
- High Tech Leader
- Home Business
- Luxury Life
- Online Education
- Political Affiliation
- Sporting Life Voter
Mortgage
- Loan to Value
- Equity Amount or %
- Free & Clear
- Cash Purchase
Property Exterior
- Construction Type
- Driveway
- Exterior Walls
- Garage (Type/Sq. Foot)
- Lot (Type/Size; Sq.Foot or Acre)
- Patio
- Pool
- Porch
- Roof (Type/Cover)
- Site Influence
- Style
Property Interior
- Air Conditioning
- Basement (Type/Sq. Foot)
- Bathrooms
- Bedrooms
- Building Area (Type/Indicator)
- Fireplace
- Floor Cover
- Heat (Type/Fuel Type)
- Interior Walls
- Number of Stories
- Sewer
- Water
Property Value
- Home Value
- Last Sale Price
- Assessed Value (Total, Land, Improvement)
- Market Value (Total, Land, Improvement)
- Tax (Amount, Year, Delinquent Year)
Valpak Business Database
Category
- NAIC Code (Primary/Secondary)
- SIC Code (Primary/Secondary)
Company Details
- # of Employees
- Business Ownership Type (i.e., Female, Franchise, Home-based, Minority, New, Nonprofit, Small Business)
- Business Type or Status (HQ, Branch, Subsidiary)
- Credit Rating or Capacity
- Franchise Type
- Location Sales
- # of PCs
- Size: Square Footage
- Year Established
- Years in Business (Range)
Expenses
- Accounting
- Advertising
- Business Insurance
- Legal
- Office Equipment
- Rent
- Technology
- Telecomm
- Utilities
Contact
- Contact Name (Where Available)
- Executive Status
- Gender
- Phone (Where Available)
- Title
Valpak New Movers
- Address Type (Firm/Company, General, High Rise/Business Complex, PO Box, Rural Route, Street/Residential)
- Dwelling Type (SFDU, MFDU)
- Homeowner
- Move Distance (Local, Semi Local, Regional, Distant)
- Move Type (Change in State, Change in ZIP)
- Previous Address Available
- Source Type (Self-Reported or Transactional)
- Transaction Date (Move Recording Date)
The Audience Solutions Group data stack integration of high-quality first-party data and third-party data is privacy-compliant and can be used for retargeting ad campaigns, cross-selling marketing strategies, custom audiences or to create lookalikes that match customer data, target groups or custom segments.