Audience Data Solutions
Identify and Target the Right Audience for Your Marketing Campaigns
The Audience Solutions Group data stack combines thousands of data points across billions of records (aggregated public, survey, behavioral, transactional, and proprietary data, updated weekly to monthly) to help you identify the audience segments that define your target audiences. Use our data management platform (DMP) to optimize marketing campaigns and empower more business intelligence in your CRM and BI to maintain audience advantage.
Household Data
Know who and what your audience truly is about, inside and out. From behavioral (type of shopper, credit ranges, mail responder) to dwelling (property type, ownership type, year built) to demographics (people in household, age range, median household income) to property value (home value, last sale price, assessed value) and much more, with pertinent details from Valpak’s robust household database.
New Mover Data
Be ready before customers churn, create opportunities to celebrate change, and trigger offers to existing customers and attract new ones. How could this new mover data fuel your business? For detailed lists of households to target that have moved in the past 3-10 days, check out our new movers consumer data page.
New Business Data
Learn when a new business forms, identify emerging business trends and better understand your competitive market. How might this new business data enhance your business? For top industry new business lists from telecommunications to financial services to commercial real estate and more, visit our new business listings data page.
Active Business Data
See which businesses are active in a specific geo and filter down to those most likely to buy your products / services. From category codes to company details (# of employees, credit rating, franchise type) to expenses (accounting, business insurance, rent) to contact information and more, with essential data from Valpak’s active business database.
New Listings Data
Know when a home is listed for sale, identify potential new customers, and retain current customers with time-sensitive offers. New listings mailing lists identify homeowners who have put their houses on the market in the past 7 to 10 days. For top industry new listings from home improvement to financial services to storage facilities and more, visit our new listings data page.
The Audience Solutions Group data stack integration of high-quality first-party data and third-party data is privacy-compliant and can be used for retargeting ad campaigns, cross-selling marketing strategies, custom audiences or to create lookalikes that match customer data, target groups or custom segments.