In the world of data-driven marketing, it’s crucial to understand the differences between data lists and licenses. These two terms represent distinct approaches to acquiring 3rd party data. In this post, we’ll delve into the differences between data lists and licenses, shedding light on when you should consider licensing data rather than buying lists.
Data Lists: What are data lists, and when should you use them?
Data lists are one-off rentals of data records for direct marketing use. While they may provide some basic information, data lists are limited in scope and quantity but can be enhanced with phone numbers, emails, or demographics for additional fees. Generally, lists are used for small, very specific, localized campaigns due to their relatively high per-record cost. Generally, there is a requirement to utilize a minimum number of records from the list, whether they are actually used or not, as well as additional fees for processing and delivery.
Data Licenses: What are data licenses, and when should you use them?
Data licenses are usually larger in size, geography and frequency of update than typical marketing lists. Data licensing is a sustained relationship between client and data supplier where the supplier provides regular data deliveries based on the client’s specific requirements, supporting a sustained marketing program. For example, New Mover records collected by the data supplier from the prior week can be provided the following week for the specified period.
The Audience Solutions Group offers comprehensive annual licensing solutions for our clients and data partners. Our licenses grant access to daily, weekly or monthly national or regional data feeds, ensuring that our clients receive the most up-to-date and accurate information available when they need it, how they want it and at a price that supports their marketing budget. This comprehensive data encompasses our three core products: Pre-Mover Data, New Mover Data, and New Business Data.
Key Benefits of Licensing:
Quality and Accuracy
Through data licensing, our clients and data partners gain access to high-quality, meticulously verified information. Our data undergoes rigorous hygiene and match-merge processes, eliminating false positives and providing selectable, deliverable records that contribute to higher campaign ROI.
Ongoing Updates
Unlike static, one-off data lists, our licensing model ensures that your business receives timely updates to feed your ongoing marketing programs. We continuously compile, aggregate, and certify national pre-mover, new mover, and new business records, enabling you to stay ahead of the game with the freshest data available.
Comprehensive Coverage
Our licensing solutions encompass multiple data sources, integrating more than 20 datasets and numerous data types. This extensive coverage ensures you can target nearly every available pre-mover, new mover, and new business, helping you exceed your business retention and acquisition goals.
Value for Money
Investing in a licensing subscription offers long-term value for your marketing efforts. With access to comprehensive and high-quality data, you can optimize your campaigns, enhance customer targeting, and maximize your return on investment.
When it comes to data-driven marketing, understanding the difference between individual data lists and data licensing subscriptions is crucial. While data lists may offer a temporary solution, they lack the comprehensive coverage, ongoing updates, and quality required for successful, sustained direct marketing campaigns. Our licensing model ensures that our clients and data partners have access to the highest quality and most comprehensive pre-mover, new mover, and new business data available at a price that supports their budget. By choosing our licensing services, you gain a competitive edge, empowering your marketing efforts with accurate, timely, and valuable data.
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With 50+ years of direct marketing and audience targeting expertise, Valpak is the leader in direct mail and digital advertising partnerships that reach the right audiences. The Audience Solutions Group was created to assist direct marketers in building and visualizing audience segments.